Notonthehighstreet appoints Richard Zubrik as new CTO


Notonthehighstreet appoints Richard Zubrik as new CTO

Notonthehighstreet appoints Richard Zubrik as new CTO

Former ASOS Technical Director to join the home of thoughtful gifts in January 2019

LONDON, 01 October 2018  Notonthehighstreet, the curated online marketplace and home of thoughtful gifts, is pleased to announce the appointment of Richard Zubrik as its new Chief Technology Officer. Richard, who joins the company from global online fashion retailer, will start in January 2019. He will be focused on developing and scaling the technical functionality of the marketplace to ensure that it provides the best platform to showcase the unique and innovative products, made by the UK’s best small creative businesses, to millions of customers.

Prior to joining notonthehighstreet, Richard was Technology Director – eCommerce at where he was accountable for every element of the ecommerce platform’s services and systems. He led the team which architected, developed and deployed new microservices to replace ASOS’ legacy systems, incorporating desktop, mobile app and native app experiences. Before ASOS, Richard spent seven years at Tesco, most recently as Head of Technology, where he led a cross-functional agile development team and where he was also responsible for the Tesco Direct platform.

“Richard’s background and experience delivering world-class customer experiences at organisations with similar ecommerce needs to ours at notonthehighstreet made him a stand-out candidate,” said Barrie Seidenberg, CEO of notonthehighstreet. “Technology is a key driver for our future success. Richard demonstrated that he had the expertise and leadership ability, as well as the technical skills, to help us modernise our platform and ensure it reflects best practice ecommerce. We’re looking forward to welcoming Richard to the team in the New Year.”

Richard Zubrik added: “Notonthehighstreet has a complex legacy system which is ripe for innovation. I am looking forward to working with the team to develop and scale the platform so that it not only offers an outstanding and engaging experience for notonthehighstreet’s customers, but that it also provides the functionality and systems needed to allow Partners to fulfil their businesses’ potential.”

Richard will succeed interim CTO Jack Bolles, who has been working with notonthehighstreet since August 2018. Jack will continue to work with notonthehighstreet in the run up to Christmas to ensure that the platform is optimised for the peak holiday season, as well as supporting Richard through a brief transition period.




Notonthehighstreet is ‘the home of thoughtful gifts’, the leading curated modern marketplace connecting the best small creative businesses, with the world. The brand has gained the trust and loyalty of its customers through offering an alternative to the High Street: a curated product selection with unique designs, high-quality craftsmanship and inspiring stories about the people who make them.

Customers choose to support small creative businesses and therefore contribute to building the great creative talent and community of artisans across the United Kingdom. Shopping with Notonthehighstreet is an opportunity for customers to be a conscious consumer, bringing human values back into retail and enabling the things they buy to say something about who they are.

Founded in 2006 by Holly Tucker MBE and Sophie Cornish MBE, the brand now connects 3 million customers to 5,000 creative small businesses (who we call Partners), from across the country, who sell through our online marketplace. Under the leadership of newly appointed CEO Barrie Seidenberg the company is pursuing a customer-focused approach to its technology.  This will ensure it continues to provide the best platform for small creative businesses to grow as it continues to be the go-to destination for those looking for the perfect thoughtful gift for any occasion.

Headquartered in Richmond, South West London, notonthehighstreet is Chaired by retail veteran Darren Shapland and backed by media and technology company, Hubert Burda Media and venture capitalists including Index Ventures, Industry Ventures and Eight Roads Ventures.



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